Through our website and social media we reach each month tens of thousand of people. With our audience coming dominantly from the USA then Canada, United Kingdom, France, the Netherlands and others. By advertising with us you will have the opportunity to reach an audience that is in majority between 25 and 54 years old.
What we offer is not just to put a banner somewhere on our website.
What we offer you is the possibility to engage with our Audience, your future customer. To make them know you before they visit St Maarten. You will be able to reach new visitors to St Martin, repeating visitors that don’t know you and also keep in touch with your customer through an innovative way.
Our website is centered around travel and provides information for future tourists that want to visit St Maarten in the Caribbean that receive thousands of unique visitors each months. In addition to our website, we have a strong presence on social media with over 23,000 followers across facebook, youtube, twitter, pinterest and Instagram. And we also edit a newsletter that we send to our Thousands of Subscribers.
What exactly do we offer ?
You will be able to advertise on our website through sponsored content. A sponsored content is an article about your Company, a new product you launch, a story about the owner, a new recipe in your restaurant,etc… Every subject is possible just contact us. An article can integrate pictures and videos. Our offer is available to any Business or Organization located in St Martin St Maarten as well as any Brand that have a local retailer.
Your article will be published and promoted on our Welcome page, then shared on our social media accounts and to our Newsletter’s subscribers. Your article will stay forever on our website which means that your company will still be promoted months after its publications.
So Interested ?
Email us sales @ stmartin-stmaarten .com and we will get in touch with you to see how we can collaborate.
Which is better for marketing: email or social media?
There are more than 4.3 billion Internet users in the world and nearly 80% of them have social media accounts. Actually, an average of 5.5 social media accounts. That’s huge!
But, here’s the thing: Nearly all of them have active email accounts.
So, what’s a smart marketer like you to do? In this post, we’ll share the statistics and forecasts for email marketing vs social media performance from 2016-2019 and beyond.
Let’s jump right in with the question we know you’re thinking…
Is Email Marketing Still Effective ?
Over the past decade, social media visitors have grown at an exponential rate. Not surprising, right? Ten years may as well be a million when it comes to technology.
More interestingly, the number of social media users increased by 320 million between September 2017 and October 2018. It’s clear that social media is not a fad but is a channel, like email, that can be used to reach your target audience. In fact, 83% of marketers say that social media is important for their business.
In light of these trends, some marketers are wondering, will social media replace email?
The truth? Emails are not going anywhere for a good, long while. You want a proof ? How social media contact you ? YES by email !!
When you look at the effectiveness of email compared to social media and take a peek at the ROI of each, it’s pretty clear that email is the winner. By a lot.
But here’s the thing: if you really want to make the most of your email marketing and engage your target audience in a new way, add social media to your marketing plan.
In this post, we’ve compiled the latest email marketing and social media statistics and forecasts.
Let’s look at the overview of email compared to social media, and then we’ll explain what all of this means for you as an online marketer.
Overview: Email Marketing vs Social Media Performance Statistics
Here’s a summary of the stats we’re going to get deeper into in this post:
Yes, that IS an emoji instead of a number for the social media ROI. And, yes, we WILL talk about why when we get there. For now, let’s talk for just a quick second about why we chose these stats to cover.
We’re talking in terms of total users instead of accounts so you can get an idea of the number of people. Accounts don’t make purchases, right ? People do. But, if you’re interested, there are something like 8 billion email accounts (enough for every person in the world to have 1.55).
Also, every social media user has an average of 5.54 accounts. The most popular ones are exactly the ones you’d think: Facebook (by A LOT), Instagram, Twitter, Snapchat, WhatsApp, etc.
Okay, let’s dive in!
The number of users for both email and social media is going to continue to climb. But numbers alone are of little importance to you, right? You want to know who these users are: behaviors, demographics, what motivates them.
Not only does email have the largest user base overall, but it also has the largest user base of any age group.
Of course, age barely begins to scratch the surface of the many ways that your particular customers may use email or social media differently. There are so many ways you can use segmentation to learn about the specific demographics and psychographics that make your customers unique.
Learn about 50 smart ways to segment your audience so you can target your message to increase conversions, regardless of the channel you use.
Email vs Social Media User Preferences
What does your typical morning look like?
No, not once you start working. We’re talking those moments in the darkness after you’ve shut off your alarm but before you’re actually fully awake.
Your phone is in your hand, you’re still warm and snuggly in your bed, it’s oh-so-tempting to go back to sleep. But you don’t.
Instead, you open your email. Well, 58% of you do, anyway. And so do 58% of your customers.
Here’s what the rest will do:
5% check the news
3% check out their company intranet
20% fire up a search engine
14% check social media (most likely Instagram)
Additionally, these email first individuals are said to be more task oriented online than the people who start their day on Facebook, Instagram, or Twitter. In other words, they are more likely to approach online interactions with specific goals in mind, like finding deals, promotions, or new product information.
But with the rise of mobile, consumers have ready access to both email and social media. This means that while users head to their email first, social media isn’t long after for those who use it.
So, perhaps a better measure of each platform’s marketing usefulness would be how consumers use the platform to communicate.
It turns out that 60% of consumers subscribe to a brand’s email list to receive promotional messages compared to 20% of consumers who will follow brands on social media to get deals. That’s great news for email marketers !
Which Drives More Sales: Email or Social Media ?
We know that 60% of consumers sign up for brand emails with the expectation of getting promotional emails in their inbox, but the same can’t be said for the 20% of folks who follow brands on social media.
The truth is, people follow brands on social media but don’t actually want those brands to slide into their DMs.
Deals and discounts are important for driving sales, so where do consumers go to look for them? When people want to find a special deal, email is the go-to channel.
44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook.
So consumers are totally fine with receiving your promotional emails, and they actually want to find deals in their inbox. But do these promotional emails really work to drive sales?
60% of consumers state that they have made a purchase as the result of a marketing message they received by email.
On the flip side, only 12.5% of them even consider a buy button as a purchase driver on social media.
Here’s the interesting part:
It’s definitely not a fear of purchasing online that creates this hesitation since 93.5% of global internet users have purchased products online.
Plus, just under half of global internet users trust social media for product research. Making the jump from social research to social purchase, however, seems to be a tough nut to crack.
Researchers think that chatbots may be the way to bridge this gap by keeping product research, customer service, and purchasing together in a single place.
Bottom Line: Email marketing is the best way to make sales online.
Which Has Greater Reach: Email or Social Media ?
This may come as a bit of a surprise, but social media doesn’t have a great engagement rate. Barely over half a percent, in fact (0.58%).
Not quite the social powerhouse you were expecting, huh?
On the other hand, email reaches about 85% of the people you send it to (this is called the inbox placement rate) and has an open rate of almost 23%.
To increase your organic reach on social media, people have to actually engage with your posts, and this can be difficult to accomplish. But with email, you can increase your inbox placement rate simply by following best practices to make sure your emails don’t go in the spam box.
Email Marketing ROI vs Social Media ROI
When asked what is the most important measurement to gauge the effectiveness of any given channel, most marketers agreed that the overall return on investment (ROI) is the most important. So which yields the greatest ROI: email marketing, or social media?
Yeah, that’d be email.
Email marketing yields $44 back for every $1 you spend – a 4400% ROI.
Wondering what’s the ROI for social media? So are we. So is everyone.
Unfortunately, there just isn’t a great way to track it. While one brand may have a method that works for them, another brand probably tracks it a completely different way making comparisons between the two entirely meaningless.
What we can tell you is this:
For the best return on your investment, focus on email marketing but develop a social media marketing plan that makes sense for the audience you’re trying to reach.
Email marketing and social media marketing aren’t the same and they shouldn’t be treated as replacements for each other. The truth is, the best marketers are going to use the two together. Here are the ways each of them can be best put to use:
Social media is great for driving traffic to your website. You can do that organically by making your content go viral, or by paying for social media ads.
User generated content is also HUGE on social and can be an excellent driver of traffic and leads.
Email marketing is awesome for generating leads, driving sales and increasing customer retention.
Simply put, you can and should use social media to drive visitors to your website, where you can use differents tools to convert those visitors into a Newsletter subscribers. Then use an email marketing service like Aweber to build relationships with your subscribers and unlock that ROI.
See our Email offer to attract more customers to your website, click HERE. Or for more informations, e-mail us : sales @ stmartin-stmaarten.com
Most marketing campaigns these days combine inbound and outbound strategies. A regular blog, an active social media campaign, and savvy SEO coexist with mobile and banner ads, print advertisements, and maybe even a direct mail promotion, depending on your business.
Sponsored content combines elements of both. Much like a blog or an article on your website, sponsored content provides useful information that aims to engage the reader early in the buying journey.
Yes, you have to pay for it, but as blogs flood the internet and social media marketing becomes less effective thanks to ever-changing algorithms, it’s definitely worth considering as part of your annual marketing budget.
What is sponsored content ?
Sponsored content is advertising that looks and reads like editorial. The tone and look of the piece blends into a publication’s editorial content but should be clearly labeled as sponsored or promotional content.
Sponsored content isn’t the same as advertorials. Advertorials are sales-y and are often marked as “advertisement.”
Why sponsored content ?
Say Business Insider’s readership perfectly matches your target audience. But no one at Business Insider will touch your press releases. Sponsored content allows you to reach that audience with editorial that you control.
“Sponsored content is a way to express your opinion in a writer’s voice. It’s a great way to promote yourself without promoting yourself,” says Adam Wallace, multimedia account executive for San Francisco Chronicle and its web counterpart, SFGate. The San Francisco Chronicle is part of the Hearst Newspapers group, which has found success with its Story Studio custom content solution.
If you’re promoting an event, an advertisement only gives you a few words to deliver your message. With a sponsored story, “readers can experience the event before they go and make an educated decision,” says Wallace. Depending on the publication, sponsored content can include text, photos, video, or a combination of all three.
What’s the spend ?
The rates for sponsored stories vary depending on the publication and the promotional package. Sponsored content on a popular blog may run less than $1,000, while sponsored content for a reputable publication may cost between $12,000 and $25,000 per post. Rates for Forbes’ BrandVoice range from $150,000 for two months (five posts minimum) to $100,000 per month for a package that includes home page placement, special feature opportunities, influencer engagement, and more.
What’s the ROI ?
As with much content marketing, if you’re building brand awareness, you can measure ROI by organic traffic to your site, time spent on site, lead generation, and social media engagement.
If you’re promoting an event, attendance numbers will give you most of the data you need. For example, Wallace said that the Calistoga Chamber of Commerce used sponsored content this year to promote its Winter Wineries Passport Series. Ticket sales doubled from 2,500 last year to more than 5,000.
The final word
When mapping out your marketing budget, consider a broad-spectrum approach that includes inbound staples such as blogs and social media, as well as e-mail marketing, print advertising, and sponsored content. With multiple channels delivering your message, the addition of sponsored content may give your ROI the boost it needs.
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See our St Maarten Marketing Offers. Or more informations, e-mail us : sales @ stmartin-stmaarten.com